Clovis Chamber Wins Top HAT Award for Best Digital Marketing Campaign
(Clovis, New Mexico) Thursday, November 16, 2023—The Clovis/Curry County Chamber of Commerce attended the Top HAT Awards Gala, the premier awards ceremony of the travel, tourism, and lodging industry in New Mexico; it’s the annual dinner and awards ceremony hosted by the New Mexico Hospitality Association. Staff from the Chamber attended the gala which was held at the Sheraton Uptown Albuquerque, and recognized winners in many platforms to include marketing, product development, personnel, and a variety of premier awards. The Chamber was nominated for their work with New Mexico True, utilizing Clovis’ fondness for community in an artistic and captivating digital marketing campaign. Winning for “Heartfelt Connections: New Mexico True Digital Campaign”, Clovis’ efforts drove nearly 7 million impressions with a strong click-through rate above industry benchmarks. With over 30,000 website sessions and over half a million social media engagements, this campaign exceeded expectations and showcased Clovis’ heartfelt connections and endless horizons, all bolstered by the brand magnetism of New Mexico True.